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Dvd cover construction
- 1. DVD Cover Construction Muhammad Zeeshan, Mohammed Zafraan, Judah Chandra
- 2. Plain Black Background. First bit of border created using the box tool Creation of the Border. As you can see we used several different techniques when it came to making the border for the DVD Cover. Final Border. However it all links down to one simple tool. The Box Tool.
- 3. Box Tool Use We created a black background and then made a white box on the background We then resized the white box to create a black border by making the white box just smaller than the black box. After that we had to recolor the black background into the grey you now see. Using simple techniques such as resizing, colouring and creating boxes, can turn an amateur piece of work into a well designed product, which could almost be mistaken as a professional product depending on the quality.
- 4. Gradient The gradient tool is used to create a saturation effect from two or more colours. In our case we used the gradient to illustrate the changes which appear as the life goes on. Moreover the gradient creates an interesting effect as the smooth change of colours is quite attractive which consequently results in a nice DVD cover.
- 5. Final Border Here is the final border finished after using the box tool. This border was created using the box tool & gradients.
- 6. Special Features & Barcode The special features are a codes and conventions that the majority of the magazines follow. We created our special features using simple text to make it easier for the targeted Barcodes are a typical code and convention of audience to read and interpret. any product. These are placed on the product to make the retail process much more easier. Moreover due to me using We followed the codes and conventions by simple fonts, the codes and downloading a barcode font to create the conventions of the DVD cover barcode, as creating the barcode from scratch would take too much time, time which could be were followed which spent on researching and construction of our consequently made a much main product and ancillary texts more efficient cover.
- 7. Accreditations Logos & Restrictions Accreditations must be placed on the DVD cover as they are one of the most essential code and convention of the DVD Cover. Accreditations are credits to all who were involved within the production, marketing and promotion of the DVD Cover. We used and developed this code and convention by using famous individuals and star personas to increase the rating of our DVD cover thus increasing the fame of the artists themselves. This is because a famous director such as Lorenzo Bonaventure would only increase the power and status of the artist as he is famous for films such as DOOM, Transformers 2 or G.I.Joe. Due to these reason we decided to use him and other influential individuals within our DVD cover to further enforce the power of the artist. Moreover other than logos to illustrate the institutions within production, promotion and marketing of the DVD Cover, other logos with completely different purpose also reside in the product. One of these are the 1080p logo. This logo illustrates the quality of the movie, we placed this within the DVD cover as the higher quality product has the highest chance to be sold. However other logos are on the DVD cover are for restriction of certain actions to prevent misuse or piracy of the product. This code of and conventions is placed upon any product which has copyright. Further more other logos are present which dictate the features of the product and some who denote the proper procedures to take to prevent any harm. Some might be to illustrate the use of subtitles within the film so the hard of hearing and deaf can also enjoy the movie. While other are from institutions such as PEGI, these logo are to advise the audience, generally parents and guardians to let the viewer be of certain age.
- 8. Front Page Main Image The front page image was made my colleague, Muhammad Zeeshan, as we wanted some originality within our product. However due to the size of the image, the picture went off the page and had to be resized and cropped so the layout of the DVD cover could be enforced, which would result in a much more professional DVD cover. Moreover the image underwent editing to create a montage of different filters. We did this because we wanted to illustrate the differences between individual and how we all can get all with each other. This depicted the attitudes of the artist thus the image was an important part of the DVD cover. we first did this by resizing my image to fit the layout and deleting the image where it crossed certain layout barrier set by me. we did this by using the simple selection tool to cut the image where it was not needed. Lastly we felt that the DVD cover could need a symbol or logo so they could relate our product with the band. We tackled this by Zafraan creating a small Gif of our surrounding area. We then placed this on the lower right corner of the DVD Cover to illustrate and further promote the band. This in turn made our product a much more efficient at advertising and marketing our artists.
- 9. Title of the Movie We used the title changes within our DVD cover. We did this as we were relating the DVD with the promotional cover to make an efficient combination of ancillary texts. However compared to the Promotional cover, our products title is made using different product fonts. We did to illustrate and enforce the changes in not only life, but our behaviour, status, power & lifestyles. This made the title much more interesting to look at as the title is no longer an interesting piece of typography made to attract the audience, it is now an icon for individual, something the targeted audience can relate to. This furthermore depicts the attitudes of the artist towards individuality which increases their publicity due to their relaxed and tolerant views. Lastly we developed this code by making the title of the film the second biggest thing on the front cover of the DVD cover. This in turn made the image much more influential in attracting the audiences through pure imagination.
- 10. Spine Creation The spine of the DVD is as important as the front of the cover. this is because when they are stacked together, only the spine is visible. Thus exemplary use of logos and text was crucial as this not only makes the spine better looking but it also follows the codes and convention which is of the highest importance. Moreover this also indirectly expressed the power of the artist which made them more admirable resulting in a higher amount of targeted audiences buying the DVD. We tackled this problem by using the interesting title we had created but also followed the codes and conventions of DVD covers as the title is placed on the spine. However we expanded this by placing the names of the group members upon the DVD spine. This not only illustrated the directors but also the related the DVD cover to the artist as influential directors will make much better DVD cover thus increasing the power and fame of the artist themselves .
- 11. Adding the last touches on the Spine For the final touches on the spine we added a product number to the spine so the retail process of the DVD could be much easier. Moreover unwanted piracy could also be stopped by using this simple text. This is due to the fact that all of the products will have a number to accompany them individually. This will stop piracy because number that are not within our data base can be tracked using modern satellite technology to stop piracy. Moreover the barcodes have been coded to alert our marketing system of each sale. This will help us track pirates who copy and sell their DVD as each copy of the DVD has a single number. So multiple copies with the same code will automatically tell us if the DVD is pirated or not.
- 12. Synopsis The synopsis of the DVD cover is a very important and essential part of any DVD cover. This is because synopsis is the typography which tempts the targeted audience into buying the DVD thorough words such as magic, majesty which depicts the DVD as the film to see. Moreover the synopsis also illuminates certain aspects of the artist themselves such as their Legendary status. This makes the summary an effective promotion and marketing tool. Further more because
- 13. Artist Images & Logo Artist images are the some of the main ways of promoting the artist, this is because they denote not only their physical appearance but also their attributes and traits which are express Moreover the images of the artist had to be the biggest thing on the back page. Due to this simple change in size, the back page becomes much more efficient in promoting the artist.
- 14. Fort Minor Logo The artists logo was copied from the promo and modified to fit the house style of the DVD cover which results in a professional and efficient product. Moreover the silvery colour of the logo illustrates the wealth gained by wealth such as silver which in turn illustrates the power gained by the artist through the wealth of not only money but also friends.
- 15. Final Product